Brain Map

Every competitor. Every move. One living map.

Each node is a research file. Every night, more findings get added. The longer it runs, the more it knows.

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Brain Map — West & Willow
All Nodes
West & Willow
Strategy
Competitors
Marketing
Revenue
SEO
Events
Partnerships
Product
9 nodes · 241 findings
New finding
Rival Co. lowered Pro tier pricing by 20%
Competitors · filed 2 min ago

How nodes work

Three things happen, every night, automatically.

01

Each node is a topic.

Strategy, Competitors, Revenue, and five more. Each one is a living research file, not a folder and not a dashboard. A structured record that grows over time.

02

Findings file automatically.

Every night, agents run targeted searches for each node. What they find, a pricing change, a funding round, a content gap, gets saved with its source, structured and linked to the right node.

03

Connections emerge over time.

As the map grows, patterns surface. A competitor pricing move connects to a gap in your revenue strategy. A keyword shift connects to a content opportunity. Intelligence compounds.

Eight nodes orbit your business

Each one covers a different intelligence domain. Click any node to see every research file, every connection, every finding.

Strategy

Market positioning, white space opportunities, SWOT shifts, and how the competitive landscape is moving

Competitors

Pricing changes, new feature launches, hiring patterns, and strategic pivots

Marketing

Content gaps, channel performance, ad creative shifts, brand positioning, and messaging changes

Revenue

Pricing benchmarks across your market, packaging trends, and signals that affect your growth ceiling

SEO

Keyword gaps you're missing, ranking shifts in your category, backlink opportunities, and content plays

Events

Conferences, podcasts, and speaking slots where your category is active — and where you should be

Partnerships

Integration opportunities, referral channels, co-marketing plays, and ecosystem gaps worth filling

Product

User complaints on review sites, competitor roadmap signals, technology shifts, and feature demand

It starts sparse. Then it compounds.

The map fills in every night. After a month, patterns emerge that no one-off search could surface.

Week 1
12 findings
First research cycle complete. Core nodes seeded with initial findings.
9 nodes·8 connections
Month 1
89 findings
Nightly cycles stack. Competitor moves, keyword shifts, pricing changes. All filed.
9 nodes·14 connections
Month 3
241 findings
Cross-node patterns surface. Strategy gaps link to competitor moves. Content plays emerge.
9 nodes·26 connections

"A spreadsheet is a snapshot. The node map is alive. Every night, new findings attach to existing nodes. Thirty days in, patterns emerge that no single query could surface."

Why a knowledge graph beats spreadsheets

Connections, not cells

Spreadsheets store data in rows. The node map stores intelligence as connected nodes. When a competitor changes pricing, that finding links directly to your revenue strategy and surfaces in your next briefing.

Search across everything

Full-text search across every research file, every node, every finding. Find the competitor pricing analysis from three weeks ago in two seconds, not buried in a folder.

Growing, not static

A spreadsheet is a snapshot. The node map is alive. After every research cycle, new files attach to existing nodes. Patterns emerge that no single query could surface.

Visual, not tabular

See how your Strategy node connects to Competitors connects to Revenue. Relationships that a flat document or dashboard would never reveal.

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Five-minute setup. AI researches overnight. Your map starts populating with sourced findings across eight categories before you start work tomorrow.

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See also: Daily Briefing · Research Autopilot · Pricing

Your business works while everyone else sleeps.

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